Descriptions:
If you are someone who is selling a high-value product or service, then this video is for you. My name is Lavanya Udayakumar, a sales coach.
Consider this: you’re selling a 30-lakh product, your product is excellent, the customer wants it, the negotiation goes well, and you feel confident that you’re going to close the deal.
However, the order goes to someone else. Do you know why?
Because you are asking them to bet their career on someone they don’t fully know yet. If the product fails, they get blamed, and their reputation is at stake. No one wants to take that risk, so they play it safe and go with an already known supplier.
Here’s what top businesses do differently:
They build a trust ladder.
First, an entry-level product — a small order worth ₹50,000 or ₹1 lakh, where the customer can experience you. Start small, like servicing, spare parts, or a one-off engagement if you are in a service business. This allows you to prove that you show up and deliver.
Next, a middle-level product — something in the ₹2 lakh to ₹10 lakh range. This helps the customer experience your technical capability and strength within a manageable budget.
Finally, your premium or top-level product.
By the time the customer reaches this stage, they’ve already experienced your entry-level and mid-level offerings. They know your capability, your strength, and you’ve built a strong working relationship. Now, they feel confident enough to invest in a high-value product or service.
So stop expecting customers to take a leap of faith.
Instead, build a trust ladder — it will become a powerful revenue engine for your business.
Are you struggling to create a trust ladder for your own business?
Then book a strategy call with me.
For More Details: +919790133998
#HighValueSales #salesstrategy #TrustLadder #salescoaching #b2bsales #businessgrowth #salestips
